4 Dec 2011

Are You Ready To Start Your Own Business In South Africa?

It's a risk to start a busness in South Africa; anywhere for that matter. But the greatest risk is not the business you choose. The risk is you. How do you know if you are ready?

You
As I have said many times; Coffee News is a proven concept. I am not saying it's easy but it's been running from 1988 with more than 1150 publishers world wide. That's enough proof. But that does not mean you'll make it.

You can go and complete this small business questionniare to guide you along your way. 

You can also study what others had to say. Today I suggest you read the great book by Napoleon Hill written in 1930. Download your free copy here and study it.

Have Fun

 

Johan

6 Nov 2011

Business For Sale In South Africa: What Is Not Revealed?

What does it mean when South African businesses advertise: "Business for sale?"

We all know what it means; but what does it imply?

Or what is not revealed to the buyer?

  1. You'll pay an upfront fee for the business for sale.
  2. They will tell you what net profit you can expect form the business.
  3. They will give you facts and figures to establish credibility with you.

But you need to go and do some homework. You need do a few calculations because they don't want you to know about the following:

Let me share a few examples with you. Today in the Burger Newspaper dated 7 November 2011 there were a few businesses for sale advertised.

  1. Liquor Shop For Sale: with a turnover of R262 000 per month, nett profit of R23 000 per month and you will pay R638 000 to make this business yours.
  2. Coffee Shop for sale. The call it a Prima Franchise. This business for sale will bring you R31 700 per month for a cool R1 980 000 upfront.
  3. Swimming pool supplies business for sale: With a nice turnover of 270 000 per month, net income of R60 000 and selling for R1 320 000 upfront.

Before you buy any of these business let's look at a few figures.

With the liquor shop it will take you nearly 28 months to recover your investment of R638 000; the Coffee Shop: you'll work for more than 5 years before you have repaid your investment and for the swimming pool business it will take you 22 months. (Calculation of the repayment period is upfront fee divided by the net income).

At 22 months the swimming pool business is potentially the cheapest business for sale in the Burger today. The question now is; can you trust these figures? How will you ever know if they are truthful?

Let's compare these South African businesses for sale with Coffee News:

You can make between R20 000 and R28 000 per Coffee News business per month with one Coffee News investment. Let's say you make only R15 000. Therefore you can make R30 000 with two Coffee News publications. But the cost is only R65 000 including VAT. Therefore we have to remove the VAT. This gives you R57 000. Therefore; with a potential income of R30 000 and an outlay of R57 000 it gives you a ratio of two months to recover your investment.

Let's say you are a slow starter and it takes you six months to recover your investment, then it's still 16 months sooner than the cheapest business for sale in the Burger today.

With Coffee News you also know that the concept started in 1988 already and there are more than 1150 such businesses around the world. Any of these businesses for sale in the Burger are one of kind. And the risk is high.

Before you purchase any business for sale in South Africa do a few simple calculations and ask why are you paying and for what.

Have fun

Johan Horak
P.S. If you know of a friend who would like to win a Free Coffee News publication worth R40 000 please send him or her to this link.

2 Nov 2011

Learn How You Can Win A Coffee News Business Worth R40 000

Coffee News South Africa has decided to let one lucky Coffee News Facebook win a Coffee News business worth R40 000.

Although we are giving such a unique opportunity away it does not mean that we will give it away to anyone. There's some though questions you need to answer as we only want the best.

Are you the best one to win this Coffee News Business?

Here's what you need to do:

Do you like the idea? Please share it with as many friends as possible. Use the links below. Thanks Johan Horak

22 Oct 2011

Can You Automate Coffee News?

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You have two options with any business:

You either grind away and grind away or you find ways to automate.

Coffee News is a intensive business when you start out; you normally have no idea what is important.

But then one day you may stumble op the magic formula.

But why wait for that one day?

As part of a business concept, that have been running from 1988 with 1150 publications world wide, you don't need to wait for magic formula to appear. The formula exists right under your nose.

Many new Coffee Newsers start with a bang. They print a 1000 copies per week, their newspaper is nearly full. And three months later the advertisers drop out.

Why?

They have done everything right!

No.

They have not done everything!

When I ask them
  • how many copies are returned, from the stands, every week? They cannot tell me.
  • do you keep a graph of the number of distribution points, the number of copies printed and returned? They cannot give it to me.
  • how many copies printed will begin to automate their business? They don't know.
Let's get back to the advertising drop outs.
  • Advertisers drop out because they arenot getting business from Coffee News;
  • Not enough people are reading Coffee News, yet.
  • Not enough people know about Coffee News;
  • Restaurant owners and waiters are not educated in the benefits of Coffee News;
  • There are not enough distribution points.
  • Coffee News stands are not prominently displayed in restaurants.
  • All possible places where people wait and where they buy take away foods are not identified
  • Because some new Coffee Newsers don't measure the number of copies issued and return they have no idea if some distribution points run out of newspapers. I noticed that one of my restaurant's stands were always empty. I keep on adding more. Then one mid week I decided to have a look and they were empty already. I double up and eventually they always had a few left. Having a few left indicates that I have enough copies at the restaurant. Never allow an empty stand. As a rule have a 15% return. This popular pizza takeaway took nearly 200 copies per week.
  • Take your returns to non critical distribution points, like take away delivery businesses or keep a stand at your local deli or Spar. They will fly out of there.
An old Coffee Newser once said:
If you are not getting calls, your advertisers are also not getting calls.
This oldtimer used to run 10 Coffee News publications, today she runs 4. She said; you are a new starting out if you only print a 1000 copies and you

Selling ads is great when you start out but it's a though job to do day in and day out. Rather, you have to find ways for potential advertisers to come to you. Then their is no resistance. You don't have to sell or convince them. And how do you do that? You have to get more and more readers everyday.

Ask yourself what can you do to get to more than 2500 copies printed and read per week. Getting more readers will help you to automate your business.

Getting more readers is by printing is not the only way. It's the best way. Other ways include having a newsletter and having a Facebook page.

Have fun

Johan Horak
14 Oct 2011

Is it not frustrating when they say no!

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We had our Skype call this morning and Trish told me how her husband's newsletter changed his business. Into a success! This is how you can keep your advertisers and convert those who say no! Is it not frustrating when they say no! BTW: When you help businesses, in your community, with the successful Coffee News paper, you will get many people saying no. But no does not mean never. It means never if you believe a no means no. Many marketers get very despondent with these nos. That's because they have it all wrong. It's a mind issue.

Is it not frustrating when they say no!

Not anymore. Here's how:
  1. When they say no, ask for their email. They will give it because they don't like to continue saying no.
  2. Ask for the email addresses of all your advertisers
  3. Pull 52 paragraph long coffee news tips.
  4. Go to mailchimp and open a free account there.
  5. Add all the email addresses to mailchimp
  6. Set up an autoresponder for these emails at mailchimp.
  7. Plug your 52 CN tips into mailchimpl and set the autoresponder to send each tip one week apart.
  8. As you add new emails; the auto responder silently sends out emails every week to your list.
  9. And you watch as the naysayers return to you and the current advertisers fight to protect their spots.
  10. At the end of the 52 week period start from the beginning again.
Don't you believe in this way of marketing? Is it too difficult? What is stopping you? Let me know and let's automate your Coffee News business. Have fun Johan P.S. If you are interested to join the Coffee News team contact Johan for this small business opportunity in South Africa. P.S.S. Is the fact that 1150 small business entrepreneurs publishing Coffee News not proof of it's success?
13 Sep 2011

8 Advantages of Having Your Own Small Business

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[/caption] This morning I thought I'll have a look at what other people are saying about small business. This is Wikipedia's take on small business.
  1. A small business can be (1) started at a very low cost and
  2. on a part-time basis. Small business is also well suited to internet marketing because it can easily serve specialized niches, something that would have been more difficult prior to the internet revolution which began in the late 1990s. Adapting to change is crucial in business and particularly small business;
  3. not being tied to any bureaucratic inertia, it is typically easier to respond to the marketplace quickly. Small business proprietors
  4. tend to be intimate with their customers and clients which results in greater accountability and maturity.
  5. Independence is another advantage of owning a small business. One survey of small business owners showed that 38% of those who left their jobs at other companies said their main reason for leaving was that they wanted to be their own bosses.[citation needed] Freedom to operate independently is a reward for small business owners. In addition, many people desire to
  6. make their own decisions,
  7. take their own risks, and
  8. reap the rewards of their efforts. Small business owners have the satisfaction of making their own decisions within the constraints imposed by economic and other environmental factors.[4] However, entrepreneurs have to work very long hours and understand that ultimately their customers are their bosses.
I have bolded the advantages and the fact that you'll have to work long our to run a small business successful. Coffee News is such a low investment business opportunity. The avantage with a licensed small business is that you don't have to re-invent the wheel; the concept has been around from 1988 and is run by more than 1150 publishers. (Please Note: Coffee News as a small business opportunity is proven; what we don't know is if you have what it takes to run any small business). Read more here from Wikipedia on small businesses.  
2 Sep 2011

What Are We Doing To Make Our Team Stronger

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Let's be honest; being in business on your own is not for junkies and other cop-outs. And remember many people who work for the boss are cop-outs because they believe there is security in pension funds and perks. There's none. But let me be fair; everyone cannot and will never run their own business. Running your own business is the test you set for yourself. But that does not mean you should be out on your own. This is a contradiction: you want to be your own boss but you don't want to be alone. And let me tell you it get's lonely in the trenches. This is what Lynn had to say:
Some motivation would be great, in the sense of I run Coffee News as a one man show - so do not have support and guidance from other office staff - some days can really get lonely and it is sometimes hard to motivate yourself that it is going to be a great day and so so forth... I am sure that other Coffee Newsers must go through the same kind of "Dry Spells" emotionally.
This is an issue that we address with a email group but we want to extend it to a weekly conference call as well. So. From next week we will be having a weekly conference call for all Coffee Newsers and we hope to motivate, share and learn together. Although we are independent businesses we should always be able to tap into the group. And we can use technology like Skype to easily and freely discuss common issues. I am looking forward to our creation of a stronger Coffee News team. Have Fun Johan Horak
12 Jul 2011

Sales To Service Or Sales To Sell

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  I am reading A Course In Miracles and decided to also read A Return To Love by Marianne Williamson. She wrote the book on her experiences on A Course In Miracles. Great books. Let me share a quote with you that I believe is relevant:

When we are motivated by the desire to sell, we are only looking out for ourselves. When we are motivated by the desire to serve, we are looking out for others.
I choose to serve others. And I am willing to take the risks of being a servant. Because when I serve my clients I will have peace; inner peace. And who amongst us are asking for more than inner peace?

Have fun

Johan Horak
P.S. How do you feel when you see sales disguised as service? We know it, we feel it. I believe we can only be truly successful if we look out for others in everything we do. Go Coffee Newsers; go and serve.
5 Jul 2011

Potential Business Owner; which of the following most accurately describes you?

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  • You set yourself targets and almost obsessively chase after them ?
  • You get fed up if you find yourself 'on the go' all the time?
  • You like to take life at a modest pace and respond to pressures as and when they arrive?
Is it not a pleasure to take life at a modest pace? And who wants to be on the go all the time? All of us at sometime contemplate these questions. And at some time they can become true. The questions is what do you do before you get there? I suppose this depends on what you want from life today.

If you have a job and you rather want independence then you'll have to create your own small business or you'll invest in a business like Coffee News. But there's some risks in any business. And you'll have to find ways to reduce the risks.

Given the risks of business let's have a look at the questions again; - imagine you want to make extra money but you rather want someone else to run the business for you - if you were to invest your money with a person; would you inest in a person who takes life at a modest pace, a person who don't like to be on the go all the time or a person who chases after targets?

You tell me.
 
27 Jun 2011

Have You Read Think And Grow Rich?

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Many years ago I read the book, Think And Grow Rich. The title of the book may lead you to believe that it's all about money; rather it's all about you and your richness.
What a great book to read. I believe that the book made and is still making an enormous impact on the world. When it was written in 1937 many people were not open to the ideas mentioned in the book and the book was censored to keep the dogmatic religious happy.
Today I believe the movie The Secret stems from ideas uncovered in the book.

But why am I sharing Think and Grow Rich with people who are either already Coffee Newsers or who aspire to one day own their own business?

Think And Grow Rich, I believe, will make a profund impact on the way you look at life; not only that, it will give you the tools to practically implement your ideas. It will encourage you to realise your best, like it did for a very unknown boxer:
While the title implies that this book deals only with how to achieve monetary wealth, the author explains that the philosophy taught in the book can be used to help individuals do or be almost anything they want in this world. For instance, Jim Murray (sportswriter) wrote that Think and Grow Rich was credited for Ken Norton's boxing upset of Muhammad Ali in 1973.[2]
You can read  the book online here at Google Books: Think And Grow Rich. You can also download free pdf versions or purchase it at your local book store.

Coffee News South Africa's Space

Coffee News is a South African business opportunity; it's a fun to read news paper that you publish in your community. The good news is that you don't have to write anything. We do the writing for you. Or rather Coffee News researchers find the information and make it available to the more than 1100 Coffee News publishers around the world.

Coffee News is published in more than 52 Countries.

As a business owner you get to help your community businesses with the newspaper. They pay you for advertising space on the paper. You distribute the newspaper to all the community restaurants every week and here the patrons get to read the newspaper.

With the community reading it every week the local advertisers get great exposure.

The real good news is that the patron, in the restaurant, only need to walk "around the block" to the advertiser's shop because this is a local community publication.

And you make good money while you help your friendly local business people. You do this independently - free to come and go - but you are always part of a large family of Coffee Newsers. Some started in 1988 in Canada.

Contributors

Johan Horak