6 Nov
2011
What does it mean when South African businesses advertise: "Business for sale?"
We all know what it means; but what does it imply?
Or what is not revealed to the buyer?
- You'll pay an upfront fee for the business for sale.
- They will tell you what net profit you can expect form the business.
- They will give you facts and figures to establish credibility with you.
But you need to go and do some homework. You need do a few calculations because they don't want you to know about the following:
Let me share a few examples with you. Today in the Burger Newspaper dated 7 November 2011 there were a few businesses for sale advertised.
- Liquor Shop For Sale: with a turnover of R262 000 per month, nett profit of R23 000 per month and you will pay R638 000 to make this business yours.
- Coffee Shop for sale. The call it a Prima Franchise. This business for sale will bring you R31 700 per month for a cool R1 980 000 upfront.
- Swimming pool supplies business for sale: With a nice turnover of 270 000 per month, net income of R60 000 and selling for R1 320 000 upfront.
Before you buy any of these business let's look at a few figures.
With the liquor shop it will take you nearly 28 months to recover your investment of R638 000; the Coffee Shop: you'll work for more than 5 years before you have repaid your investment and for the swimming pool business it will take you 22 months. (Calculation of the repayment period is upfront fee divided by the net income).
At 22 months the swimming pool business is potentially the cheapest business for sale in the Burger today. The question now is; can you trust these figures? How will you ever know if they are truthful?
Let's compare these South African businesses for sale with Coffee News:
You can make between R20 000 and R28 000 per Coffee News business per month with one Coffee News investment. Let's say you make only R15 000. Therefore you can make R30 000 with two Coffee News publications. But the cost is only R65 000 including VAT. Therefore we have to remove the VAT. This gives you R57 000. Therefore; with a potential income of R30 000 and an outlay of R57 000 it gives you a ratio of two months to recover your investment.
Let's say you are a slow starter and it takes you six months to recover your investment, then it's still 16 months sooner than the cheapest business for sale in the Burger today.
With Coffee News you also know that the concept started in 1988 already and there are more than 1150 such businesses around the world. Any of these businesses for sale in the Burger are one of kind. And the risk is high.
Before you purchase any
business for sale in South Africa do a few simple calculations and ask why are you paying and for what.
Have fun
Johan Horak
P.S. If you know of a friend who would like to
win a Free Coffee News publication worth R40 000 please send him or her to this
link.